Basics of Conducting Focus Groups

Focus groups are a powerful means to evaluate services or test new ideas. Basically, focus groups are interviews, but of 6-10 people at the same time in the same group. One can get a great deal of information during a focus group session.

1. Preparing for Session 
2. Developing Questions 
3. Planning the Session 
4. Facilitating Session 
5. Immediately After Session 

At http://managementhelp.org/businessresearch/focus-groups.htm